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MSP Marketing Help

Marketing for Managed Service Providers

Struggling to differentiate your Managed Service Provider (MSP) in a crowded market?

 

Ready to move beyond referrals and cold outreach?

 

Marketing Saint specialises in helping IT Managed Service Providers transform their technical expertise into compelling marketing messages that build brand awareness and market authority.

You're Solving Complex IT Problems Daily.
But Nobody Knows About It

Does this sound familiar?

  • Posting the same "we fix computers", 24/7 assistance and cyber security tips on social media without results

  • Relying solely on word-of-mouth referrals and networking events

  • Struggling to explain your value beyond "IT support" to prospects

  • Great at managing IT infrastructure, not so great at explaining why your approach is different

  • Your competitors seem to have better marketing presence and bigger LinkedIn followings

You're not alone.

Most MSPs deliver exceptional IT services but struggle to communicate their strategic value effectively and in plain English that all business owners can understand.

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We Help You Turn Technical Complexity into Clear Competitive Advantages

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Marketing Saint creates targeted messaging strategies and professional content that help MSPs:

  • Position yourself as a strategic technology partner, not just a support desk

  • Attract businesses that value proactive IT management and cyber security

  • Stand out from competitors, why you are different

  • Communicate technical expertise in easy-to-understand business language

  • Consistent messaging to existing clients, ensure they know what you are doing

Services

  • Marketing strategy and marketing planning

  • Campaign planning and implementation

  • Email marketing and newsletters

  • Social media content

Marketing Saint Marketing Strategy
Marketing Saint Social Media Content
Marketing Saint Campaign Planning
Marketing Saint Email Marketing and Newsletters

About 

Marketing Saint Expert Erin Cowan

Strategic Marketing Expert Specialising in the MSP Industry

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Hi I'm Erin the founder of Marketing Saint and I created this business to solve a specific problem: MSPs delivering exceptional IT services but struggling to communicate their value without the technical talk.

I'm experienced in B2B marketing, plus have a deep understanding of technology services and business decision-making, I understand the unique challenges your MSP faces.

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My Background:

  • Strategic marketing expert with 20+ years' experience

  • Experience working with technology service providers and B2B markets

  • Proven track record in professional services marketing

  • Deep understanding of MSP business models, service offerings, and sales cycles

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What Makes Marketing Saint Different:

  • Industry Expertise - I understand MSP services, technology trends, cyber security concerns, and how businesses evaluate IT partners

  • Practical Approach - Marketing strategies designed for implementation by busy MSP teams, not just planning

  • Results-Focused - Every campaign is designed to build brand awareness and establish market authority

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How I Work:

  • Discovery First - Deep dive into your service offerings, ideal clients, and competitive positioning

  • Collaborative Process - Work with your team to ensure successful implementation

  • Measurable Results - Clear KPIs and regular performance reviews

  • Long-term Partnership - Build marketing systems that scale with your MSP

I’ve had the pleasure of working with Erin, and I’m continually impressed by her combination of marketing expertise, organisational skills, and analytical insight.
 
She has a real talent for working within budgets while delivering impactful results, translating complex policies and technical information into clear, easy-to-understand strategies for a wide audience.
 
Erin’s strategic thinking and practical approach to marketing make her an invaluable collaborator, consistently turning challenging concepts into actionable, results-driven campaigns.

Adele Dhillion

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